Google Business Manager (GBM) is a free tool that allows businesses to manage their online presence across Google’s properties, including Search, Maps, and YouTube. GBM provides businesses with a single place to control their business information, reviews, and ads.
There are many benefits to using GBM, including:
- Controlling your business information: GBM allows you to control the information that appears about your business on Google’s properties. This includes your business name, address, phone number, website, hours of operation, and more.
- Managing your reviews: GBM allows you to respond to reviews of your business, both positive and negative. This is a great way to build relationships with your customers and to address any concerns they may have.
- Creating and managing ads: GBM allows you to create and manage ads that appear on Google’s properties. This is a great way to reach new customers and to promote your business.
- Getting insights into your business: GBM provides you with insights into how people are finding your business online. This includes information about the keywords they are using to search for your business, the pages they are visiting on your website, and the ads that are clicking through.
Overall, GBM is a valuable tool for businesses of all sizes. It can help you to control your online presence, manage your reviews, create and manage ads, and get insights into how people are finding your business online.
Here are some specific examples of how GBM can benefit businesses:
- A restaurant can use GBM to control the information that appears about its business on Google Maps, including its hours of operation, menu, and photos. This can help customers to find the restaurant easily and to make informed decisions about whether to visit.
- A retail store can use GBM to manage its reviews on Google Maps and Google Search. This can help the store to build relationships with its customers and to address any concerns they may have.
- A service business can use GBM to create and manage ads that appear on Google Search and Google Maps. This can help the business to reach new customers and to promote its services.