Add4profit approaches each project as a potential gamechanger in the market. We guide our clients to success & assist them until their good ideas are ready to become something awesome. In-depth knowledge of different industries and entre- preneurial concepts of Startups are at the core of our business. We use Agility to bring the velocity in your business & help you respond to the changing needs of the digital economy.
We help startups & brands works elegantly in mobile product innovation through problem-solving skills
Fuelled by increased internet access and falling data costs, digital content consumption trends have changed dramatically over the last few years. The number of viewers who prefer consuming content on TV versus mobile devices has plummeted from 52% to 23%. This signals a massive transition to on-demand, online channels across devices.With the rise of global media OTT players like Netflix, Amazon Prime Video, and Hulu, traditional network operators have been striving to break new ground with VoD OTT offerings of their own. Hotstar is one subscription-based OTT player that has taken the market by storm to emerge as a pioneer in this competitive space.With a library of over 50,000 hours of TV, movies, and live sports coverage, Hotstar focuses on providing their 100 million+ users with an excellent viewing experience. And they also give advertisers the optimal platform for reaching their target audience. With 137 million downloads in Q1 2017 alone, Hotstar is the most-downloaded app in India. The OTT space has witnessed incredible growth over the last few years and it only promises to gain greater momentum moving forward.Hotstar is scaling to cater to the diverse content demands of an evolving user base. The objective is to establish a clear understanding of user personas, behaviors, and consumption patterns in order to deliver differentiated customer experiences.The rapid transition of content consumption from traditional channels like TV to mobile devices underlines the fact that customers now control what they consume, when, and how. We believe that future OTT success will hinge on bridging the gap between quality, personalized content, and a seamless user experience.
Secondly, all these users acquired at scale need to be exposed to our breadth of content along the user lifecycle to drive platform stickiness. We focus on a thoughtfully tailored product experience along with personalized and timely communication strategies to move them from casual appointment-based viewers to product loyalists. Factor in the fact that all these omni-channel campaigns have to be executed at scale, and our growth strategy and metrics assume even greater significance.
Our tech geeks left no stone unturned to accomplish the ideas and desires into an immortal Mobile Application.
