Facebook offers various advertising formats to businesses to help them reach their target audience. Some of the key formats include:

  1. Image Ads: These are simple ads that consist of an image and some text. They appear in the user’s news feed or on the right-hand column of the desktop site.
  2. Video Ads: These ads use video to tell a story or showcase a product or service. They can appear in the news feed or as in-stream ads in longer videos.
  3. Carousel Ads: Carousel ads allow businesses to showcase multiple images or videos within a single ad, each with its own link.
  4. Slideshow Ads: Slideshow ads are lightweight video ads created from a series of static images, with optional text and sound.
  5. Collection Ads: Collection ads feature a primary image or video with four smaller images below it. When users click on the ad, they are taken to a fullscreen experience where they can browse more products or services.
  6. Instant Experience Ads: Formerly known as Canvas ads, these are mobile-optimized, interactive ad formats that load quickly and provide a full-screen experience when clicked.
  7. Lead Generation Ads: These ads include a contact form that allows businesses to collect information from potential customers directly within the ad.
  8. Dynamic Ads: Dynamic ads automatically show the right products to people who have expressed interest on your website, in your app, or elsewhere on the internet.
  9. Messenger Ads: These ads appear in a user’s Messenger inbox and can be used to start conversations with potential customers.
  10. Playable Ads: Playable ads allow users to interact with a preview of a game or app before they click to install it.

These are just a few examples, and Facebook offers a range of other ad formats and targeting options to help businesses achieve their advertising goals.

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