Facebook and Instagram’s parent company Meta has launched a new paid ‘blue tick’ verification system for users. The service – known as Meta Verified – will be rolled out in Australia and New Zealand this week. The subscription bundle for Instagram and Facebook also includes extra protection against impersonation.The development comes mere weeks after a similar verification service was launched by Elon Musk-led Twitter. Paid users can get their profile verified on Instagram and Facebook by using a government identity card.

The announcement was made on Sunday by Mark Zuckerberg via his newly launched broadcast channel.

What are verification badges?

According to the description given on its social media platforms, verified badges on Facebook and Instagram appear next to the Page or account’s name, as well as in search.

The announcement was made on Sunday by Mark Zuckerberg via his newly launched broadcast channel.

What are verification badges?

According to the description given on its social media platforms, verified badges on Facebook and Instagram appear next to the Page or account’s name, as well as in search.

What is the price for a Meta Verified blue tick?

According to a Reuters report, Meta Verified will have a starting price of $11.99 per month on the web and $14.99 a month on Apple’s iOS system. 

While prices for India have not yet been announced, a direct conversion would make this somewhat more expensive than Twitter’s service. The social media platform has priced Twitter Blue at ₹650 for web and ₹900 per month for mobile app users.