Here are some ways to increase your CPC and CPM for ads on Facebook and Google AdWords:

• Use negative keywords. Negative keywords are words or phrases that you don’t want your ads to show up for. For example, if you sell shoes, you might want to add the negative keyword “free” to your campaign so that your ads don’t show up when someone searches for “free shoes.”
• Target your ads to specific audiences. The more specific your targeting, the more likely you are to get clicks and conversions. For example, you can target your ads to people who have recently visited your website, people who have expressed interest in your products or services, or people who live in a specific geographic area.
• Use high-quality ad creative. Your ad creative should be eye-catching and relevant to your target audience. It should also include a strong call to action, such as “Click here to learn more” or “Sign up today.”
• Set a maximum bid. When you set a maximum bid, you’re telling Google or Facebook how much you’re willing to pay for each click or impression. This will help you avoid overspending on your ad campaigns.
• Track your results. It’s important to track the results of your ad campaigns so that you can see what’s working and what’s not. This will help you make adjustments to your campaigns so that you can get the most out of your advertising budget.

It’s important to note that increasing your CPC and CPM may not always be the best strategy for your business. If your goal is to generate leads or sales, you may be better off focusing on other metrics, such as cost per lead (CPL) or cost per conversion (CPC). However, if you’re looking to increase brand awareness or drive traffic to your website, increasing your CPC and CPM can be a helpful strategy.

Here are some additional tips for increasing your CPC and CPM:

• Use ad extensions. Ad extensions are additional pieces of information that you can add to your ads, such as your phone number, address, or website. Ad extensions can make your ads more informative and engaging, which can lead to more clicks and conversions.
• Run ad tests. It’s important to test different elements of your ad campaigns, such as your ad creative, targeting, and bidding strategy. This will help you find what works best for your business and your target audience.
• Get help from a professional. If you’re not sure how to increase your CPC and CPM, or if you don’t have the time to do it yourself, you can always get help from a professional advertising agency.