Here are the steps on how to create an effective PPC campaign strategy:

1. Define your goals. What do you want to achieve with your PPC campaign? Do you want to increase website traffic, generate leads, or drive sales? Once you know your goals, you can tailor your campaign accordingly.
2. Target your audience. Who are you trying to reach with your PPC ads? Once you know your target audience, you can choose the right keywords and ad placements to reach them.
3. Research your keywords. Not all keywords are created equal. Some keywords are more expensive than others, and some have a higher conversion rate. Do some research to find the right keywords for your campaign.
4. Create compelling ad copy. Your ad copy is what will convince people to click on your ad. Make sure your ad copy is clear, concise, and persuasive.
5. Set a budget. How much are you willing to spend on your PPC campaign? Setting a budget will help you stay on track and avoid overspending.
6. Track your results. It’s important to track the results of your PPC campaign so you can see what’s working and what’s not. This will help you optimize your campaign and get the most out of your investment.

Here are some additional tips for creating an effective PPC campaign strategy:

• Use negative keywords to prevent your ads from showing up for irrelevant searches.
• Use ad extensions to add more information to your ads, such as your phone number, address, or website.
• Use remarketing to target people who have already visited your website.
• Use A/B testing to test different ad copy and landing pages to see what works best.

By following these steps, you can create an effective PPC campaign strategy that will help you achieve your marketing goals.