Facebook uses a variety of factors to rank fan pages, including:

• Relevance: Facebook wants to show users content that is relevant to their interests. This means that posts from pages that the user has liked or interacted with in the past will be ranked higher than posts from pages that the user has never interacted with.
• Engagement: Facebook also ranks posts based on how much engagement they receive. This includes factors such as likes, reactions, shares, and comments. Posts that receive a lot of engagement are more likely to be ranked higher than posts that receive little engagement.
• Timeliness: Facebook wants to show users the most recent content. This means that posts that are published more recently will be ranked higher than posts that were published earlier.
• Type of content: Facebook also considers the type of content when ranking posts. For example, videos are typically ranked higher than text posts.
• Promoted posts: Facebook also gives promoted posts a higher ranking than organic posts. Promoted posts are those that businesses pay to have shown to more people.

In addition to these factors, Facebook also considers other factors, such as the following:

• The number of followers a page has: Pages with more followers will typically have their posts ranked higher than pages with fewer followers.
• The frequency of posting: Pages that post more often will typically have their posts ranked higher than pages that post less often.
• The quality of the content: Facebook wants to show users content that is high-quality and engaging. This means that posts that are well-written, informative, and visually appealing will be ranked higher than posts that are not.

It is important to note that Facebook’s algorithm is constantly evolving, so the factors that are used to rank fan pages may change over time. However, the factors listed above are some of the most important factors that Facebook considers when ranking fan pages.

Here are some tips for improving the ranking of your fan page:

• Post relevant content that your audience will be interested in.
• Get people to engage with your content by liking, reacting, sharing, and commenting.
• Post fresh content regularly.
• Use high-quality images and videos.
• Promote your page to your target audience.

By following these tips, you can improve the ranking of your fan page and get your content seen by more people.