- Soul Alignment Program: Following Macy’s example, consider offering a comprehensive Tarot reading experience that extends beyond a single session. This could include a series of readings, personalized guidance, rituals, and check-ins over a set period, such as a few months. Emphasize the transformative and long-lasting impact of this program to justify a higher price point.
- Themed Tarot Packages: Develop themed Tarot packages that cater to specific client needs or interests. For example, create packages for love and relationships, career and life purpose, or personal growth and self-discovery. Each package can include a tailored series of readings, exercises, and resources related to the chosen theme.
- Workshops and Courses: Consider offering Tarot workshops or online courses where clients can learn to read Tarot for themselves. This not only provides a different experience but also empowers your clients to engage with Tarot on a deeper level. Charge a premium for these educational experiences.
Reconnecting with Existing Tarot Clients:
- Follow-Up Check-Ins: As suggested, send follow-up emails to previous clients after a month or two. Ask about their progress, insights, and whether they need further support. Personalize your communication based on their initial reading, showing genuine interest in their well-being.
- Exclusive Client Benefits: Offer exclusive benefits to repeat clients, such as discounted readings, priority booking, or access to specialized content. Make them feel valued for their loyalty.
- Client Anniversary Discounts: Celebrate the anniversary of your clients’ initial readings with you by offering special discounts or bonuses for booking a follow-up reading during that month.
Offering a Free Gift and Creating a Funnel:
- Lead Magnet: Create a compelling lead magnet, such as a free Tarot reading guide, a printable Tarot card meanings booklet, or a short video on Tarot basics. Promote this prominently on your website to capture visitors’ emails in exchange for the free gift.
- Email Newsletter: Develop a regular email newsletter with valuable content related to Tarot, self-improvement, and personal development. Share Tarot card interpretations, stories from your practice, and tips for personal growth. This keeps your subscribers engaged and informed.
- Nurture Sequence: Implement an automated email nurture sequence for subscribers. Gradually introduce them to your services, share client success stories, and offer occasional discounts or special promotions to encourage them to book a reading.
- Limited-Time Offers: Occasionally send emails with limited-time offers, encouraging subscribers to book a reading with a special bonus or a discount if they act within a specific timeframe.
